We're in This Thing Together
Branded Content for Ergobaby
Calling this short film I made about the first months of my son's life "branded content" feels like calling Graham "my dependent." Technically true, but cheapening the relationship in a way that feels completely absurd.
Though I suppose that's what branded content is supposed to be: not a long-form commercial but a story that's true and meaningful and where the brand has a right-sized role in the narrative. Where the brand isn't screaming to be heard, but a quiet-yet-essential partner in the thing.
Also, Ergobaby, if you want to buy this from me, holler at me, because diapers and grad school are expensive.
Without further ado, I present, We're in This Thing Together,