resumé
Oui. C’est time for bragging.
experience
THE MARTIN AGENCY - Richmond, Va.
Senior Strategist (Oct. 2025 - Present)
Clients: Opella (Unisom), YMCA, OREO, RITZ
Strategist (Sept. 2024 - Oct. 2025)
Clients: OREO, RITZ, YMCA
VIRGINIA NAVIGATOR (health tech) - Richmond, Va. (2023)
Consultant, SEO/Analytics
Managed the Google Analytics side of a website migration, defined conversions, narrated audience behavior (using Ahrefs/GA4), and made recommendations for ad/sponsorship CPM rates.
THE EPISCOPAL DIOCESE OF VIRGINIA - Richmond, Va. (2010-2022)
Director of Leadership Recruitment (2014-2022)
Youngest person to lead clergy recruitment for the largest diocese in the Episcopal Church (a liberal, inclusive, but aging denomination).
Learned to research like a monastic, pitch like a preacher, and distill the brand identities of churches that all seem pretty similar.
Supervised a full-time assistant and trained 70+ committee members.
RETAIL AT PACSUN & CAMP COUNSELOR AT ST. GEORGE’S CAMP
2005-2006, Fairfax, Va. & Summers 2007-2010, Orkney Springs, Va.
Learned to be kind, think fast, check my ego, and fold RVCA shirts.
education
THE BRANDCENTER AT VCU - Richmond, Va. (2022-2024)
M.S. in Business (Branding & Strategy), 4.0 GPA.
Winner, 2024 BC Sprint (Arby’s). Gold, Richmond Ad Club (Brady). Produced work (Greenswell). Shortlisted, Young Ones (Velveeta).
Recipient of Chaney Merit Scholarship and VCU Merit Scholarship.
Graduate assistant to the admissions office.
Voted “Most Likely to Teach at Brandcenter,” which I hope was a compliment?
SEWANEE: THE UNIVERSITY OF THE SOUTH - Sewanee, Tn. (2006-2010)
B.A. in English, minor in Economics, 3.19 GPA.
Read Shakespeare, drew supply/demand curves, drank beer on hikes.
“Skills”
Listing out skills isn’t that interesting so let’s try this:
I bought a car for a pitch. They didn’t reimburse me but I got to keep the car.
I went full method as a k-pop stan. Honestly people are worried about me. The unexpected gift of standom was when the team was burnt out and exhausted I could remind them just how much fans were going to love the work.
I’ve built AI agents to do some deeply dumb/helpful things: design and name OREOs, write 100s of inside jokes, and scale brand voice guidelines into usable copy. But I also fundamentally believe that creative excellence has to be human, first, last and all the way through (with a little help from our robot friends).
And, just to be sure, I’m good for the skills you would expect: deck design, public speaking, hard/soft-core research, whatever tool we need to coax clarity and excitement out of dull and confusing.
favorites, LATELY
Board game: King Domino
Podcast: If Books Could Kill
Movie: The Secret Agent
Book: What We Can Know by Ian McEwan
Videogame: Stardew Valley (again)
Mantra: “The mind that is not baffled is not employed.
The impeded stream is the one that sings.” -Wendell Berry
Strategy tool: consensus.app, an AI trained on peer reviewed studies that’s great for answering squishy questions like ‘how does music affect memory?’ with science instead of sycophantic conventional wisdom.